Masters of Applied Management (MAM)
The Programme is approved by AICTE, and affiliated to Dr. A.P.J. Abdul Kalam Technical University(APJAKTU), Uttar Pradesh, Lucknow. It is a five year full time degree programme divided into ten semesters including internship.
Integrated BBA-MBA five year degree course enables students to focus on management career immediately after completing 10+2 level examination. The design and delivery of this integrated program is innovative and unique. Students are given extensive training to get an ample understanding of the essentials of business management and the opportunity to pursue chosen areas of specialization. Summer training and Business Internship helps to achieve holistic learning which prepares the students to take the challenges of the outer world.
The program instills the expertise of management from the start which equips the students with the expertise required to compete successfully in corporate, government, non-profits organizations. The values of entrepreneurship inculcated in students during the course so that they can evolve as future leaders. The spirit of entrepreneurship instilled during the course can help the students to be wealth and job creators in the years to come. prepare the students to become competent managers with a global management perspective.
First year: MAM (Dual degree), a candidate must have passed intermediate exam. of U.P. Board or 10+2 level of exam. Or its equivalent from any recognized Board / University and securing minimum 45% marks without grace (40% for SC/ST category) in aggregate.